Having the opportunity to visit the destination to experience it in person, this project was exciting to see come to life. We wanted to inspire visitors to come experience the southern hospitality and spectacular beaches of Panama City Beach. Especially focusing on the busy mom planning a family vacation with ease, we aimed for clear, easy navigation and flow. We used the brand elements and color palette, to create a design that could visually stand on its own or complement other brand mediums. We created ‘highlights’, a collection of photos, typography, and graphic elements, to elevate the four visitor personas: Family Beach, Adrenaline, Ecotourism and Romance.